Freeman Ryan Design
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The Mind: Enter the Labyrinth

The Mind: Enter the Labyrinth

Melbourne Museum, Australia

Exhibition Design. Graphic Design.

This permanent exhibition explores the inner workings of the human mind, while illustrating the process of malfunctions causing mental illness.

Puzzles, peepholes, dioramas, doors and windows bring the exhibition to life

This permanent exhibition explores the inner workings of the human mind, while illustrating the process of malfunctions causing mental illness. The complexity of this subject matter challenged conventional approaches to exhibition design, requiring innovative design solutions in order to communicate the themes of Thinking, Knowing, Feeling and Being to a broad audience.

FRD devised a multi-layered approach, incorporating inventive interior and graphic design alongside interactive multimedia displays. The concept of imagination serves as a vehicle through which the complexity of the human mind can be communicated to visitors in an accessible way. Puzzles, peepholes, dioramas, doors and windows all serve as tools to expose the thematic content and bring the visitor journey to life. 

Circulation and navigation comprise significant interpretive devices, ensuring the exhibition is playful and highly responsive to visitor interaction. In order to maximise visitor engagement, FRD incorporated interactive installations such as ‘Mood pods’. These are an immersive multimedia intervention whereby visitors explore a variety of strong emotions through brief displays of sound and imagery. Experiences such as these encourage deeper personal engagement with exhibition themes and stories, fostering the creation of a memorable personal experience.

FRD devised a multi-layered approach, incorporating inventive interior and graphic design alongside interactive multimedia displays.
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Circulation and navigation comprise significant interpretive devices, ensuring the exhibition is playful and highly responsive to visitor interaction. In order to maximise visitor engagement, FRD incorporated interactive installations such as ‘Mood pods’.
The complexity of this subject matter challenged conventional approaches to exhibition design, requiring innovative design solutions in order to communicate the themes of Thinking, Knowing, Feeling and Being to a broad audience.
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