Exhibition Design. Graphic Design. Set Dressing. Production and Construction.
A new genre of live-action educational entertainment
Set in a scientific laboratory 67 million years in the past, Dinosaurs in the Wild is an immersive travelling walk-through experience. It incorporates elements of a museum, theatre and theme park to achieve a new genre of live-action entertainment.
FRD provided project planning, design of multimedia platforms, and fabrication and installation. In order to reinforce the accuracy and authenticity of the experience, in-depth palaeontological research was delivered in conjunction with immersive computer-generated multimedia, dynamic soundscapes and lighting elements, and state-of-the-art animatronics.
A unique challenge in the development process was to ensure all exhibition elements maximised the authenticity of the experience. Visitors are led to believe they are within a real, fully-functioning scientific facility. The physical experience was a paramount focus of the design process. To this effect, FRD incorporated a variety of interventions such as a ‘time machine’, virtual reality ride, interactive laboratories and a lookout with ‘windows’ featuring full-scale computer-generated dinosaurs.